Coca-Cola ‘Share a Coke’ Sales Campaign Is Brilliant

Success Stories, Videos
on October 7, 2014

Coca-Cola’s recent spike in the sales of their classic bubbly beverage may be all thanks to a little thing called the ‘Share a Coke’ campaign. So how can something as simple as slapping a few first names on the labels have such a huge impact? Here, Newsy explores reasons for the campaign’s success.


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