In this episode of AOL’s latest finance series, Funded, host Baratunde Thurston meets with Rob Cotter, CEO and Co-Founder of Organic Transit. The organization responsible for the ELF (Electric, Light and Fun), a hybrid vehicle legally qualifying as a bicycle, Organic Transit aims to provide super-efficient transportation options.
As they offered up new ideas in transportation, the team was charged with creating a niche for their own product. Follow along to learn how the Organic Transit team was able to more than double their original Kickstarter funding goal, allowing them to prove a market for human-powered vehicles.
